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The term ‘sideshow’ often relates to someone or something that doesn’t conform with normal society genres. Originally Est. 2011 in Brighton – the city of Culture, fashion and weirdness by Michael Fathers his vision was to create a streetwear brand using big prints and bold logos. The brand went viral, seen on fella’s and ladies from all walks – from band members (see papa roach/skindred/alien ant farm) to your regular average Joe. Tattoo graphics and drawings were at the forefront of the designs, something that Michael still carries on to this day.

 

Back once more Sideshow Familia has this time evolved into a streetwear brand with a difference. Pulling influences from fast fashion, gym wear, current streetwear and beyond. The aim is to create something that everyone can wear and not feel conscious about themselves in. Retaining a bit of the bold design, the ramskull and font stand out from the mainstream and this theme continues throughout the range. 

No matter what you look like, who you are, as a family we are all linked, all equal and all different but stand together as one.

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